Why this beats scattered tools:

✅ Everything integrates perfectly (no broken connections)

✅ One login for your entire business

✅ Simple enough to understand, powerful enough to scale

✅ Fraction of the cost of multiple platforms

Why I chose Fathom over Google Analytics:

Simple, privacy-focused analytics that actually make sense:

• See what content performs without overwhelming data

• Understand your audience without invading their privacy

• Respects your privacy too

• Beautiful, simple dashboard you'll actually use

• GDPR compliant without annoying cookie banners - keeps your site clean from, start to finish!

My Experience: Clean and easy set up, insights up without the complexity

Pricing: $15/month

Perfect for: Entrepreneurs who want insights and privacy respected, theirs and their users, not data overload and data mining

❌ The "Tool Chaos" Stack

Based on working with 200+ entrepreneurs, here's what creates expensive problems:

Avoid this expensive combination:

• Separate website hosting + email platform + course creator + funnel builder + digital store + scheduling tool + membership site = £400+/month chaos

Why this fails:

• Integrations break constantly

• Data doesn't sync between platforms

• Multiple support teams when things go wrong

• Steep learning curve for each tool

• Hidden costs that add up quickly

The foundation-first alternative: One integrated platform that handles everything.

I believe in:

✅ Understanding over outsourcing - Know how your tools work

✅ Integration over isolation - Tools that work together

✅ Simplicity over complexity - Fewer tools, better results

✅ Capability over dependency - Learn your systems inside out

I avoid:

❌ Tools that require other tools to work properly

❌ Platforms with steep learning curves and no support

❌ "Shiny object" tools that promise magic solutions

❌ Anything that creates more complexity than it solves